A Few Good Minutes With Kieran Flanagan Of HubSpot
Inspiration and education. They\u2019re the keys to modern marketing, according to Kieran Flanagan, SVP of Marketing for HubSpot. And while some businesses are pretty good with the educational component, most tech/SaaS companies come up short on the inspirational side. That\u2019s just one of the gems Kieran dropped on me and my CRM Playaz co-host Paul Greenberg on a recent episode.\n\nWith HubSpot\u2019s pioneering role in inbound marketing, we\u2019ve been watching closely as they continuing blazing a path in content marketing with their HubSpot Podcast Network, and the recent launch of their Creators Program. So we were glad to spend a few good minutes with Kieran to learn more about the evolution of their content strategy, why he feels data is killing marketing, why YouTube is ready to disrupt podcasting, why newsletters and blogs are still a growing part of their strategy, and more.