What SMBs need: Bridging the gap (Part 2)
There\u2019s often a big gap between SMBs\u2019 digital dreams and reality. To bridge it, platform offerings must be hyper-relevant and ROI-focused. Listen as Jacqueline Morgan, Principal Director of Platform Adoption, Accenture Software & Platform and Growth Principal, Accenture and Shannon Kinney, Founder and Client Success Officer, Dream Local Digital, explore what SMBs want from new technology and how platforms can build engagement with this vital market. Too much choice, too complex and too little time. That\u2019s SMBs\u2019 verdict on platform offerings. They know they need them. But DIY implementations seldom work, integration\u2019s hard to handle and in-house resources are scarce. It\u2019s why 40% of SMBs abandon new tech soon after purchase. Platform companies that solve these challenges will build trust and grow revenues. The keys to success? Relevance, guidance, support \u2013 and keeping a laser focus on ROI from day one. Read more about our capabilities here: https://www.accenture.com/us-en/software-and-platform-essentials