Tourism Australia's campaign is a lesson in distinctive brand assets

Published: April 16, 2023, 5 p.m.

Ep#4 in our travel series features actors Rose Burn and Will Arnett in "Come Say G'day." It's a lesson in how to freshen brand codes without changing them.\xa0 We're joined by CMO Susan Coghill and Executive Strategy Lead, Rob Dougan.\xa0 Thanks to Kantar for sponsoring this series.