Our guests are from ADWEEK top agencies, Jeff McCrory, CSO, MischiefUSA,\xa0 Lee Maicon, CSO, The Community and John Doyle, EVP Brand Strategy at Colle McVoy. We talk about whether strategy is adding value when so much is so unimpressive and about the need for the U.S. to establish universal effectiveness principles.\xa0 Thanks to Tracksuit and WARC for sponsoring this series.