Your Personal Brand Blueprint with Rob Levinson
Rob Levinson is a corporate brand strategist and personal brand coach. A Madison Avenue veteran, dot-com survivor, and former Marketing Strategies columnist for the Wall Street Journal online, Rob shared how all of his experiences have shaped how he builds brands this week on the On Brand podcast.\n\nAbout Rob Levinson\nRob is a corporate brand strategist and personal brand coach who helps leading brands, and those who run them, get noticed, remembered, and results. As the founder of Leverage Advisors, Rob creates comprehensive Brand Blueprints for clients seeking the strategic direction and tools required to inform and guide the development, or reimagining of their brand.\xa0As the founder of\xa0Brand You Better, Rob helps individuals from recent graduates to C-Suite executives gain the confidence to tell their best, and most impactful, personal brand narrative.\n\nEpisode Highlights\nRob always starts personal branding work with a definition. "I love the Jeff Bezos definition\u2014your brand is what other people say when you're not in the room." That said, this takes a degree of self-understanding and assessment. Rob shared an exercise that makes this a little easier.\nWhat does a personal brand blueprint look like? Whether corporate or personal, a brand is more than just a logo. But what are the key deliverables for a personal brand? We always provide someone with an overarching brand story along with a LinkedIn and resume reboot."\n"It's a matter of intention, it's a matter of purpose." As Rob shared, personal branding starts and ends with purpose.\nWhat brand has made Rob smile recently?\xa0"There are all kinds of different smiles," Rob began coyly as he shared that the brand that's made him smile most recently is the Royal Family as King Charles steps into a new role in building his own personal brand.\nTo learn more, check out Rob's website on personal branding brandyoubetter.com. For his corporate branding work, go to letsleverage.com.\n\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices