Why Your Brand Should Be Aspirational with Drew McLellan
\u201cA brand is a divining rod. It\u2019s a filter to make big decisions.\u201d\xa0Drew McLellan\xa0spends his time tackling brand from a few different angles. First, as the owner of McLellan Marketing Group, he helps B2B clients build better brands. As part of his work with the Agency Management Institute, he also helps agencies focus their brands as well. I couldn\u2019t wait to talk to my fellow Iowan and agency owner Drew McLellan on this week\u2019s episode of the On Brand podcast.\nAbout Drew McLellan\nDrew McLellan has worked in advertising for 25+ years and started his own agency,\xa0McLellan Marketing Group\xa0in 1995 after a five-year stint at Y&R. MMG will celebrate its 20th anniversary in the fall of 2015. The agency specializes in the B2B financial services industry.\nHe also owns and runs Agency Management Institute (AMI), which offers agency management training, consulting, and facilitates agency owner peer networks for small- to mid-sized agencies (advertising, digital, marketing, media and PR) so they can increase their AGI by at least 25%, attract better clients and employees and best of all \u2014 exceed the agency owner\u2019s life/financial goals.\nHe launched his\xa0agency\u2019s blog\xa0in 2006 and it has been on the AdAge Top 150 from the list\u2019s inception. His first book,\xa099.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007.\nDrew\u2019s often interviewed and quoted in\xa0Entrepreneur Magazine,\xa0New York Times, CNN,\xa0BusinessWeek, and many others. The Wall Street Journal calls him \u201cone of 10 bloggers every entrepreneur should read.\u201d Publications like\xa0The Washington Post,\xa0Forbes,\xa0Entrepreneur\xa0and others have invited Drew to write for them as well.\nAs We Wrap \u2026\nBefore we go, I want to flip the microphone around to our community \u2026\xa0Our super-fan\xa0Sean Carpenter\xa0gave us a shout on Twitter about our recent episode on what to do if your brand is stuck featuring\xa0Steve McKee. Thanks for listening!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices