Why Your Brand Needs a Narrative with Jonathan Littman
\u201cA name introduces you to the experience.\u201d In short, words and the stories we create with them matter.\xa0Jonathan Littman\xa0would know. He\u2019s named just a few things over the years. As the author and co-author of nine books he\u2019s a leading thinker on how innovation happens and how brands can use storytelling to create narratives that snowball. As you can imagine, I couldn\u2019t wait to chat with Jonathan on this week\u2019s episode of the On Brand podcast.\nAbout Jonathan Littman\nJonathan Littman is the co-author of\xa0The Art of Innovation\xa0and\xa0The Ten Faces of Innovation, two bestsellers about the legendary design strategy firm IDEO that have combined international sales of over 700,000 copies.\nJonathan has been nominated for a Pulitzer, won two Computer Press Awards, and a New York Press Club Journalism Award and the Peter Lisagor Award for Exemplary Journalism. He is the author and co-author of nine books, including two popular books about famous computer hackers,\xa0The Fugitive Game\xa0and\xa0The Watchman. A former Contributing Editor for\xa0Playboy, Jonathan has also written for the Los Angeles Times Magazine and Forbes and numerous technology and business publications. He is currently launching SmartUp.life, the innovation hub, an online resource for inspiration, creativity and innovation generation for companies and individuals.\nJonathan is the founder and CEO of Snowball Narrative and leads innovation, branding, and publishing projects. Clients include Gillette, Estee Lauder, Garmin, Sony, M31, TrendHunter, Lululemon, Leadership Business Consulting, Gap, and Deckers Brands.\nJonathan has given numerous keynotes, executive briefings, and seminars in the United States and Canada on innovation, storytelling, and entrepreneurship. He has also made more than a hundred appearances on television and radio on such national shows as All Things Considered, Fresh Air, Talk of the Nation, CNN, Fox, ESPN, and CNBC.\nAs We Wrap \u2026\nRecently\xa0Sean Carpenter\xa0of Coldwell Banker gave a shout-out to our\xa0Justin Foster episode. Thanks for listening Sean!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nAnd don\u2019t forget\xa0that this podcast is brought to you by our\xa0Brand Driven Digital events series, learn more about\xa0Digital Strategy Boot Camp\xa0and the industry leading\xa0Social Brand Forum\xa0now.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices