Why Think-Big Brands Need to Have Fun with Amy Schmittauer

Published: Jan. 18, 2016, 11 a.m.

\u201cIt\u2019s too possible to be personable.\u201d Live streaming video via\xa0platforms such as\xa0Periscope and Snapchat have presented marketers with an amazing opportunity to deepen the relationships they have with their customers. However, many brands are apprehensive about this very public, immediate form of content.\xa0How will we tell our story? How will we engage with our audience?\xa0This week video expert Amy Schmittauer joined us with the answers to all of these questions.\xa0\nAbout Amy Schmittauer\nAmy Schmittauer\xa0is the Founder & Face of Savvy Sexy Social, an online show helping rising stars and think-big brands embrace their amazing personality and share it with the world. Amy writes, hosts and produces the show, which airs weekly\xa0and has an archive of more than 500 episodes. Impacting businesses in almost every country in the World, these advocates have helped Savvy Sexy Social amass more than 2 million YouTube views, giving her a portfolio of work on the platform totaling over 10 million views.\nAmy\u2019s strategies have led to her career as an internationally-acclaimed public speaker, voted #1 Best Speaker at Social Media Day San Diego in 2015 and with high marks at events such as Tropical Think Tank, Hubspot\u2019s Inbound and Social Media Marketing World.\nAs We Wrap \u2026\nBefore we go, I want to flip the microphone around to our community \u2026\nRecently previous On Brand guest\xa0Denise Lee Yohn, author of\xa0What Great Brands Do\xa0and the all-new\xa0Extraordinary Experiences,\xa0gave us a shout on Twitter about our recent episode featuring a guest she introduced use to \u2014\xa0Mark Di Somma. Thanks for listening!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices