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\u201cPeople want to hang out with brands they like and trust. Those are the principles we were founded on in 1906.\u201d\xa0As Chief Marketing Officer at Coldwell Banker Real Estate, it\u2019s Sean Blankenship\u2019s job to guide a brand going through one of the most disruptive periods in its 110 year industry with the help of 87,000 independent contractors as brand ambassadors. All of this provides challenges and opportunities I couldn\u2019t wait to discuss more of this with Sean on this week\u2019s On Brand podcast.\nAbout Sean Blankenship\nSean Blankenship\xa0is the Chief Marketing Officer at Coldwell Banker Real Estate. He joined Coldwell Banker in June 2013 with nearly 20 years of marketing experience. A \u201cdigital native\u201d with a wide-array of branding and product experience including Gulf States Toyota, Nissan North America, Inc., and noted digital agency iCrossing, Blankenship is responsible for developing and growing the Coldwell Banker global brand architecture, including the luxury home program Coldwell Banker Previews International\xae. Blankenship\u2019s focus is on transforming the business through innovation and a consumer-centric marketing platform, which includes advertising, media, public relations, product development, promotions and marketing communications.\nBlankenship is a graduate of California State University at Fullerton and earned his MBA from the University of Phoenix. He is a licensed REALTOR\xae.\nAs We Wrap \u2026\nBefore we go, I want to flip the microphone around to our community \u2026\nThis past week I was a guest on former On Brand guest Park Howell\u2019s podcast, The Business of Story. Thanks Park!\xa0Listen to the episode now.\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nAnd finally a reminder that On Brand is brought to you by the Social Brand Forum.\xa0This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using\xa0promo code ONBRAND\xa0at\xa0socialbrandforum.com.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices