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\u201cIt is absolutely a time to help more and to serve more but it is not a time to sell or market any less.\u201d David Newman is all about getting things done. Whether it\u2019s marketing or speaking, his approach helps people organize their work to positively impact their lives. While COVID-19 could make this harder, Newman argues that clarity is more important now than ever before. We discussed what to\xa0do\xa0now on this\xa0week\u2019s episode of the On Brand podcast.\nAbout David Newman\nDavid Newman\xa0is a Certified Speaking Professional and member of the National Speakers Association Million Dollar Speaker Group. David is the author of the business bestseller\xa0Do It! Marketing\xa0and\xa0Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise\xa0(HarperCollins, 2020.) He\u2019s the host of The Speaking Show, an iTunes Top 50 marketing podcast, and the #1 highest-rated podcast on the business of speaking.\nDavid helps executives and entrepreneurs master speaking as the ultimate marketing tool, personal brand builder, and 1-to-many sales platform. As a speaker himself, David has delivered over 600 paid programs since 1992 and counts 44 of the Fortune 500 among his clients and audiences. David is also the creator of the Speaker Profit Formula mentoring program, which has over 800 successful graduates, ranging from brand new speakers to members of the National Speakers Association \u201cSpeaker Hall of Fame.\u201d\nEpisode Highlights\nWhat\u2019s the Do It! ethos?\xa0As a reader of both of David\u2019s books, I had to ask what the\xa0Do It!\xa0mindset is all about. He actually shared that there\u2019s an acronym behind this phrase. While it\u2019s not actively used, it spells out everything you need to know about David\u2019s approach to entrepreneurial marketing and professional speaking. You have to \u2026\n\n\nDecide\n\n\nOrganize\n\n\nImplement\n\n\nTrack\n\nHow do marketers Do It in the midst of COVID-19?\xa0\u201cI\u2019m gonna sound harsh but there were people \u2014 even before this \u2014 that were reluctant to market clearly. You have to do that now. You also have to give away your top notch-content for free.\u201d\nOne more thing \u2026\xa0\u201cI think our messaging needs to change. If you don\u2019t address this you\u2019re gonna sound tone-deaf and irrelevant.\u201d But David\u2019s not just talking about the \u201chand sanitizer banner\u201d at the top of your website or in your emails.\nWhat brand has made David smile recently?\xa0\u201cWe are huge fans of Trader Joes. To control crowding they\u2019re only letting 40 families in the store at a time. But they don\u2019t just have people standing in a line outside.\u201d David shared how they have laminated signs with some fun dad jokes to bring even more smiles to their customers.\nTo learn more,\xa0go to\xa0doitmarketing.com\xa0where you can find\xa0Do It Speaking\xa0extras\xa0and\xa0webinar freebies.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Stitcher,\xa0Google Play,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices