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\u201cYour brand is more than your logo.\u201d How many times have you heard something like this? If you\u2019re a visual brand builder like\xa0Mike Smith, you probably find yourself saying this a lot. But what does it really mean? As art director at email marketing solution AWeber, Mike has been responsible for reinvigorating the venerable brand and bringing it to life across new touch points including a live event and a mascot. I couldn\u2019t wait to talk to Mike about all of this on this week\u2019s On Brand podcast.\nAbout Mike Smith\nMike Smith is an art director with a passion for high-quality design and a knack for branding. He first realized his love for graphic art as early as middle school and has been nurturing this love ever since. Today, he is an expert in design, branding and visual consistency. As a member of AWeber\u2019s creative team, he thrives on visually presenting the AWeber brand. \u201cIt\u2019s more than just slapping a logo on everything,\u201d he says as he spearheads the company\u2019s artistic direction; knowing that small visual details can make a big difference to consumers.\nSince joining AWeber in 2013, Mike has led the charge to create the company\u2019s first-ever company mascot. He also directed the creation of all design assets for AWeber\u2019s inaugural ASCEND Digital Marketing Summit, an event that attracted over 200 marketing professionals and entrepreneurs. While he loves to create and design things digitally, Mike is an avid outdoorsman and a talented craftsman. Want to get his attention? Strike up a conversation about creative design or his one-of-a-kind spoon carving business.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nAnd finally a reminder that On Brand is brought to you by the Social Brand Forum.\xa0This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using\xa0promo code ONBRAND\xa0at\xa0socialbrandforum.com.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices