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\u201cYou have to tell a story no one has ever heard or offer a simple twist on a familiar theme.\u201d Marketing speaker and best-selling author\xa0Andrew Davis\xa0is on a mission to change the way that marketers market and publishers publish. One audience at a time. From content brands to branded content and everything in between,\xa0I couldn\u2019t wait to chat with Drew.\xa0\nAbout Andrew Davis\nAndrew Davis\u2019 20-year career has taken him from local television to The Today Show. He\u2019s worked for The Muppets in New York. He\u2019s marketed for tiny start-ups and Fortune 500 brands. His latest book,\xa0Brandscaping: Unleashing the Power of Partnerships, is one of Amazon.com\u2019s Top 100 Marketing Books.\nHe\u2019s produced for Charles Kuralt and MTV. He even produced a documentary film called Roadside Ambition: The amazing true story of one small town with two huge balls.\nIn 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville, and TomTom. They built digital strategies for publishers like Rodale and Meredith. For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world.\nA Few Final Reminders\nA big thanks to a mentor of this podcast with a new resource that you should know more about.\xa0Jay Baer\xa0of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he\u2019s now created a new online resource indexing all of the great marketing podcasts out there \u2014 it\u2019s called Marketing Podcasts and you can find it at\xa0MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nAnd don\u2019t forget\xa0that this podcast is brought to you by our\xa0Brand Driven Digital events series, learn more about\xa0Twitter Brand Basics,\xa0Digital Strategy Boot Camp, and the industry leading\xa0Social Brand Forum\xa0now.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices