BROADCASTS.com

\u201cBrands today are looking for immediate feedback. And if it\u2019s negative, they\u2019re done.\u201d What are brands missing today? According to Mod Op\u2019s Jeff Suhy, it all comes down to one thing \u2014 consistency. Or lack thereof. We discussed all of this and more on this week\u2019s episode of the On Brand podcast.\nAbout Jeff Suhy\nAs President and Partner at Mod Op, Jeff is responsible for building the strategic function at Mod Op from the ground up. He oversees all brand, digital, media and interactive operations for the agency. His breadth and depth of experience across the advertising, music and technology industries provides a unique creative insight into building cohesive digital narratives for some of the world\u2019s top brands including, Belvedere Vodka, Sony Pictures Entertainment, Nike, and Ubisoft.\nJeff began his career in the music industry working his way up at A&R and promoted to Vice President while representing top artists such as Soundgarden. As the music industry experienced radical change with the advent of streaming music, Jeff launched Nine Systems, a technology company dedicated to developing software platforms for entertainment companies. In 2006, Nine Systems was acquired by Akamai Technologies, one of the world\u2019s largest content delivery network providers for media and software delivery.\nWith a unique hybrid of entertainment and technology experience, Jeff joined Zoic in 2009 to help media companies solve the riddle of how to market to consumers in the digital media era. Jeff worked with advertising agencies and gaming clients to build meaningful online media experiences.\nEpisode Highlights\nA branding lesson from the band Soundgarden?\xa0Yes, please! Find this story in the first five minutes of the show.\nWhat\u2019s lacking today?\xa0Consistency. In our hustle-and-pivot culture,\xa0brands today are afraid of doing the same thing for too long. This isn\u2019t always the best move.\nTrusting the moment.\xa0Jeff\u2019s background in the entertainment business meant we could talk about the gray areas of the creative process. What happens if your gut tells you to do something different than the research? \u201cThere are variables beyond what can be measured.\u201d That is a great answer!\nWhat brand has made Jeff smile?\xa0Instead of a traditional smile, Jeff went with more of a smirk as he told us about the work Uber and Volkswagen are doing to turn the corner from their recent missteps.\nTo learn more,\xa0go to\xa0modop.com.\nAs We Wrap \u2026\nBefore we go, I want to flip the microphone around to our community \u2026\nSteve Hutt\xa0gave us a shout on Twitter for several of our recent episodes. Thanks for listening!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nRemember \u2013 On Brand is brought to you by my new book\xa0\u2014\xa0Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.\xa0Order now at\xa0Amazon\xa0and check out\xa0GetScrappyBook.com\xa0for special offers and extras.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices