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\u201cI love looking at other industries and seeing what they\u2019re doing.\u201d As Director of Agency Marketing at TopRank Marketing, Ashley Zeckman has a lot on her plate working \u2014 both agency marketing and client marketing. In some organizations, these two pursuits don\u2019t always play nicely with each other (see \u201cthe cobbler\u2019s son has no shoes\u201d). But Ashley makes it work. We discussed all of this and more on this week\u2019s On Brand podcast.\nAbout Ashley Zeckman\nAshley Zeckman\xa0is the Director of Agency Marketing for TopRank Marketing, a fully integrated digital marketing agency. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in content strategy, branding, influencer marketing and social media.\nEpisode Highlights\nWhat about the \u201ccobbler\u2019s son\u201d thing?\xa0\u201cThe cobbler\u2019s son is something we talk about constantly internally. It\u2019s fun to test out all of the cool things we do with our clients on the agency and vice versa.\u201d\nTopRank specializes in influencer marketing.\xa0What\u2019s their definition of this rising trend? \u201cBasically, we\u2019re co-creating content with influencers.\u201d Like many marketing strategies, this was something that TopRank experimented with on their own first by doing influencer ebooks with Content Marketing Institute.\nWhere does Ashely go for inspiration as a marketer?\xa0\u201cI love looking at other industries and seeing what they\u2019re doing. I also love the Social Media Masterminds group on Facebook and everything from\xa0Ann Handley.\u201d\nWhat brand has made Ashley smile recently?\xa0\u201cBarkBox \u2014they have the perfect combo of humor and tugging at your heartstrings.\u201d For more on BarkBox,\xa0listen to the On Brand episode with Stacie Grissom, Head of Content at Bark.\nTo learn more,\xa0connect with Ashely on\xa0LinkedIn, check out the\xa0TopRank blog\xa0and\xa0agency website.\nAs We Wrap \u2026\nBefore we go, I want to flip the microphone around to our community \u2026\nRecently,\xa0Don Stanley\xa0gave us a shout on Twitter for our episode featuring\xa0Andy Cunningham.Thanks for listening!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nRemember \u2013 On Brand is brought to you by my new book\xa0\u2014\xa0Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.\xa0Order now at\xa0Amazon\xa0and check out\xa0GetScrappyBook.com\xa0for special offers and extras.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices