What to Do When Your Brand Is Stuck or Stale with Steve McKee

Published: Dec. 7, 2015, 11 a.m.

\u201cFigure out what you\u2019re doing right and do more of it.\u201d This deceptively simple advice should come as a cautionary tale to brands of all shapes and sizes. As a best-selling author and leader of one of the Southwest\u2019s top agencies,\xa0Steve McKee\xa0spends all of this time help stalled, stuck, and stale brands. I couldn\u2019t wait to chat with him about all of this on this week\u2019s episode of the On Brand podcast.\nAbout Steve McKee\nSteve McKee\xa0is the president of McKee Wallwork + Company, Advertising Age\u2019s 2015 Southwest Small Agency of the Year. He is the author of\xa0When Growth Stalls: How it Happens, Why You\u2019re Stuck and What To Do About It, an award-winning business book now published in four languages, and\xa0Power Branding: Leveraging the Success of the World\u2019s Best Brands.\nMWC specializes in revitalizing stalled, stuck and stale brands across the U.S. A marketing strategist for nearly thirty years, Steve has held executive positions at notable international agencies including NW Ayer, Della Femina, and a division of McCann-Erickson Worldwide. He is also the co-founder of a successful Bay Area tech startup, a company that is redefining an entire industry as a result of insightful research into its \u201crationally irrational\u201d consumers.\nSteve was a popular Businessweek.com columnist for more than a decade and has been published or quoted in\xa0The New York Times,\xa0USA Today, Forbes.com, Investor\u2019s Business Daily, and\xa0The Los Angeles Times, among others. A popular speaker at corporate and association events, he has appeared on CNBC, ESPN2, CNNfn, Bloomberg, and network television affiliates across America.\nAs We Wrap \u2026\nBefore we go, I want to flip the microphone around to our community \u2026\xa0Angie Greinergave\xa0us\xa0a\xa0shout\xa0on\xa0Twitter\xa0about\xa0our\xa0recent\xa0episode on design featuring\xa0Aaron Draplin.\xa0Thanks\xa0for\xa0listening!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices