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Using AI to simplify logo design? How would that even work? Richard Lau is a serial entrepreneur who's launched several helpful businesses that he's eventually exited. His latest venture, Logo.com, answers this very question. We discussed logo design, AI, and more on this week\u2019s episode of the On Brand podcast.\nAbout Richard Lau\nRichard Lau has generated millions of dollars in revenue in the internet industry. NamesCon, his in-person conference focused on domain names, began as an idea in the fall of 2013 and is now part of the GoDaddy family. Resume.com is an online resume builder for millions of job seekers and is another of Richard\u2019s recent successful exits, this time to Indeed.com. His current project is Logo.com - an AI-powered logo maker that has the ability to design a unique logo for your company in just a few minutes.\nEpisode Highlights\nIs Logo.com trying to replace human designers? Not at all! As Richard notes, Logo.com is a complimentary service. It's to help those who \u201chave an idea and need a logo quickly. It's not meant to replace an SMB or design firm.\u201d\nThe correlation between logo simplicity and company size. Richard shared a unique anecdote during the show. \u201cThe larger the company, the more simple the logo. The more intricately designed a logo is, the smaller the company often is.\u201d\nLook no further than Apple. Their first logo featured an actual depiction of the story behind the brand's name (Newton's apple falling from a tree). Through the years as the company has grown, their logo has gotten more simple and streamlined. Alas, as Richard and I discussed, simple is hard.\nWhat brand has made Richard smile recently? Nostalgia can be a potent ingredient in the brands that stand out in our hearts and minds. One brand that takes Richard back to his childhood is Hostess. In fact, he had a treat on his desk that his son had gotten for him! Of course, we talked about the Hostess logo, too.\nTo learn more, go to Logo.com and connect with Richard on LinkedIn.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Spotify,\xa0Google Play,\xa0Stitcher,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices