Unplugging for the Holidays with Ginni Saraswati
Ginni Saraswati is the owner and founder of Ginni Media and the Podcast Accelerator. Her work helps organizations and individuals tell their stories through podcasting. While we talked about podcasts a lot, we also spent some time talking about why it's important to unplug for the holidays and how to do that. Enjoy\u2014and happy holidays from the On Brand podcast!\nAbout Ginni Saraswati\nGinni Saraswati is the owner and founder of Ginni Media, a one-stop-shop, podcasting production house providing multiple podcast services in one company. Believing that everyone is capable of big ideas, Ginni has brought podcasting to the masses with The Podcast Accelerator, helping people spread their voice regardless of their back story. Ginni has been featured in a number of publications including Rolling Stone Magazine, Business Insider, and Reader's Digest. She\u2019s also a contributing writer for Entrepreneur, podcast host for The Ginni Show, and an award-winning journalist.\nEpisode Highlights & Takeaways\nWhy is now the time for podcasting? Isn't everybody already doing it? Ginni pointed us to the number of blogs, vlogs, and YouTube channels, which far exceeds the number of podcasts. Plus, as Ginni notes, \u201cYou're literally in someone's ear when they're alone or need company.\u201d\nA Podcast Accelerator. In addition to Ginni Media, Ginni also runs the Podcast Accelerator, a resource that's helped launch 128 podcasts into the world. \u201cThese are the 'it would only be a dream' if not for the Podcast Accelerator shows.\u201d\nWhat's the most important skill for a podcaster? Guess what? It's not technical. You'll have to listen the episode to hear this nugget of wisdom from Ginni.\nHow to unplug for the holidays? Ginni shared how her company takes a much-needed two weeks off over the holidays. How can we get better at doing this? Ginni had a very on-brand answer: there's a podcast for this! She pointed us to the How to Be a Better Human audio series from TED.\nWhat brand has made Ginni smile recently? Fictional brands absolutely count! That's what I told Ginni when she shared that the brand that made her smile recently was the company Monsters, Inc in the Pixar movie of the same name. Specifically, she loves their slogan: We scare because we care. Couldn't agree more!\nTo learn more about Ginni Saraswati, check out the Ginni Media website.\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. (Need a quick tutorial on leaving a rating/review?\xa0Check this out.)\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices