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\u201cEvery day we spend with our fellow human beings, we can contribute to making their life a little bit better\u2014making them a little bit smarter, a little bit more thoughtful, and so on\u2014or not.\u201d It\u2019s rare that a single guest has appeared three times on the On Brand podcast. However, when Tom Peters calls and wants to talk about empathy and extreme humanism in the middle of one of the most challenging times in work and life, you answer the call. I\u2019m thrilled to share my most recent conversation with Tom Peters on this week\u2019s episode of the On Brand podcast.\nAbout Tom Peters\nCalled \u201cthe Red Bull of management consultants,\u201d Tom Peters is a leading business management guru and founder of the Tom Peters Company. He continues to be in constant demand for lectures and seminars. In 2017, he received a Lifetime Achievement Award from Thinkers50 and the Jack Covert Award for Contribution to the Business Book Industry from 800-CEO-READ. Peters is the bestselling author of seventeen books, including In Search of Excellence (with Robert H. Waterman, Jr.), which is often cited as among the best business books ever written.\nThese tumultuous times demand deep engagement, human connection, and, yes, Excellence. In response, Tom has launched his Excellence Now campaign, which includes a trio of tools designed to help you and your team take action.\nEpisode Highlights\n\u201cWe (management gurus) are carrying a sin around on our shoulders. We behave as if the Fortune 500 is the economy.\u201d In fact, this over-indexed group is only a microcosm of the jobs in the modern world of work. Furthermore, when it comes to impact, Tom stressed the importance of what local small businesses can do.\nTTDN\u2013Things To Do Now. This feature pops up in Tom\u2019s new Excellence Now course but, as I reminded him, it was a big part of the Tom Peters Seminar cassette tapes I listened to on my way to my first post-college job. (\u201cHow old are you?!?\u201d Tom jokingly asked me.) So what\u2019s one thing listeners should do now? \u201cKnow your people. Really know them.\u201d\nResume values vs. eulogy values. One topic we kept coming back to was David Brooks\u2019 philosophy on resume values vs. eulogy values.\n\u201cHard is soft and soft is hard.\u201d We came back to this oldie/goodie once again as well. Why is Tom still talking about all of this? This simple quote provides an answer.\nWhat brand has made Tom smile recently? Tom shared a remarkable experience he had during a visit to the town hall in his hometown of Dartmouth, Massachusetts. \u201cThey were decent\u2014they were the human face of the town.\u201d\nTo learn more, go to tompeters.com and excellencenow.com.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Spotify,\xa0Google Play,\xa0Stitcher,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices