The New Rules of Branding with David Meerman Scott
\u201cIf you don\u2019t embrace the new rules online you\u2019ll be left behind if you aren\u2019t already.\u201d\xa0David Meerman Scott\xa0knows a thing or two about new rules. Over a decade ago his landmark book\xa0The New Rules of Marketing and PR\xa0was first published. Now in its 5th edition and used in classrooms throughout\xa0the world, this best-seller continues to set the stage for how we build brands in the digital age. I couldn\u2019t wait to discuss this, his new\xa0Newsjacking course, and the role all of this plays in the upcoming presidential primaries on this week\u2019s On Brand podcast.\nAbout David Meerman Scott\nDavid Meerman Scott\xa0is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott\u2019s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds.\nHe is author or co-author of ten books \u2013 three are international bestsellers.\xa0The New Rules of Marketing & PR, now in its 5th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 350,000 copies sold so far. Scott also authored\xa0Real-Time Marketing & PR, a\xa0Wall Street Journal\xa0bestseller,\xa0Newsjacking,\xa0World Wide Rave,\xa0and the new hit book\xa0The New Rules of Sales & Service. He co-authored\xa0Marketing the Moon\xa0(now in pre-production as a feature-length film titled The Men Who Sold the Moon) and\xa0Marketing Lessons from The Grateful Dead.\n\xa0\nAs We Wrap \u2026\nBefore we go, I want to flip the microphone around to our community \u2026\nRecently\xa0Lea Hensel\xa0gave a shout out to our recent episode featuring Drew McLellan. She even made a cool social graphic. Thanks Lea!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nAnd finally a reminder that On Brand is brought to you by the Social Brand Forum.\xa0This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using\xa0promo code ONBRAND\xa0at\xa0socialbrandforum.com.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices