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This week we have a special holiday\xa0episode of the On Brand podcast with the\xa0\u201cNaughty and Nice Brands of 2023.\u201d This seasonally appropriate snapshot of brand behavior was developed by the smart folks at Brand Federation. The consultancy\u2019s\xa0Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year.\n\nEnjoy This Episode Now\n\nDownload Episode\n\nListen on Apple Podcasts\n\nListen on Spotify\n\n\nAbout Matt Williams\nMatt Williams is chief growth officer for Brand Federation, a brand strategy consultancy in Richmond, Va. Prior to joining Brand Federation in 2019, Williams was CEO of the Martin Agency, one of the world\u2019s most recognized advertising agencies, where he managed strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and more. Williams also is Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school\u2019s Online Masters in Marketing.\n\xa0\nNaughty List for Brands 2023\n\n\nWeWork \u2014 This coworking space used branding as a cover for a crappy business.\n\n\nBud Light \u2014 This beer brand\u2019s withdrawal of supporting Dylan Mulvaney is a complete fold on their conviction: a beverage "for every person, for every occasion."\n\n\nZoom \u2014 This video conferencing service, synonymous with making 21st-century knowledge work from anywhere possible, called employees back to the office.\n\n\nSilicon Valley Bank \u2014 This banking brand\u2019s collapse was rooted in miscommunication.\n\n\xa0\nNice List for Brands 2023\n\n\nGarth Brooks \u2014 This country singer is exemplifying conviction with his new bar in Nashville with one simple rule.\n\n\nAirbnb \u2014 This short-term rental brand responded quickly to the wildfires in Maui.\n\n\nMattel \u2014 This toy company released a movie based off an iconic doll brand, and made the brand even more iconic by empowering women.\n\n\nDelta Air Lines \u2014 An airline met some unintended brand turbulence but teaches an important lesson for brands \u2014 knowing when to admit mistakes.\n\n\xa0\nBrands that Santa is Watching in 2024\n\n\nOpen AI \u2014\xa0This emerging tech brand is de-mystifying and popularizing generative artificial intelligence, but recent drama with their board and CEO puts their future at stake.\n\n\nApple \u2014 This technology company has always been known for its innovative hardware, but releases this year are a far cry away from what the brand has been known for.\n\n\nBeyond Inc. \u2014 This newly formed parent brand for home goods businesses has gone through it all \u2013 bankruptcy, acquisition, and a new brand architecture.\n\n\nBarnes & Noble \u2014 A national book retail chain unveiled a new brand plan that doesn\u2019t appear to have any consistency.\n\nWant more naughty and nice? Check out Brand Federation\u2019s YouTube video on the Naughty and Nice Brands of 2023.\xa0\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices