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"Does your brand exist legally? The depends on what your brand is.\u201d We only tackle the big questions on this podcast! Our guest this week isn\u2019t a branding author, marketing strategist, or someone working in the trenches, building brands. But she helps people do just that. Jenny Odegard is a lawyer focusing on people and companies in advertising, marketing, and other creative industries. We discussed what your brand should know about the law on this week\u2019s On Brand podcast.\nAbout Jenny Odegard\nJenny Odegard started Odegard Law with the goal of being an advocate for the creative class in New York, which she sees as being neglected by the larger legal industry. She began working with freelancer friends and independent agencies, growing the practice to represent people and companies in marketing, advertising, production, designers of every variety, makers of beautiful objects, the fashion industry, and many more. Jenny has helped take companies from an idea over a beer to flourishing businesses by establishing new companies, creating contracts systems, working with vendors, talent, and employees, resolving disputes and handling negotiations, and protecting intellectual property rights.\nBefore starting the firm, the best job Jenny had ever had was as the editor-in-chief of her university\u2019s arts weekly. In the intervening years, she's looked for roles that could be as creative and challenging as that one, leading her to work in politics, policy, nonprofits, public relations, and eventually to attending law school. During law school, Jenny focused on alternative dispute resolution and business law. After graduation, she spent two years on the social content team at a legal marketing firm before starting this business.\nIn addition to her work as a lawyer, she also writes for various publications including Forbes and serves on the New York City Bar Association\u2019s Committee on Professional Ethics. Presently, she lives in Williamsburg with her dog Lucy, who can be found in her office most days. She likes to drink a lot of coffee, make spreadsheets, and ponder the finer points of post-modernist thought.\nEpisode Highlights\nHow does one end up as a lawyer for creatives? \u201cMy dad was a musician so I come by it naturally. And that\u2019s also something I love about being in New York. I was amazed when I found this need in the market.\u201d\n[INSERT BAD LAWYER JOKE HERE] Look, no one looks forward to talking to a lawyer. But they should! \u201cPeople underestimate how much you work with a lawyer. How much time you spend with them.\u201d That\u2019s why Jenny has focused her practice on building authentic, engaging relationships with her clients.\nWhen do brand builders commonly engage legal support? Jenny discussed a few key points of entry: (1) When they set up their entity, (2) When the register a trademark, (3) When they need an audit, and (4) When they have intellectual property they want to protect. Speaking of IP \u2026\nHow has intellectual property protection changed in the digital age? \u201cEveryone has great ideas and they share them online. Then they\u2019re getting picked up and it\u2019s not long before some brand will monetize that.\u201d Jenny shared a story about someone tweeting after seeing a photo of Lupita Nyong'o and Rihanna at Fashion Week that they should be in a heist movie. This \u201cTwitter pitch\u201d took off \u2014 without the originator of the idea\u2019s involvement!\nAnd, finally, does your brand exist legally? \u201cThat depends on what your brand is. Is it a visual identity? A set of services? What\u2019s tangible about your brand?"\nWhat brand has made Jenny smile recently?\xa0Jenny loves the Wing, a women-only co-working space in New York. She\u2019s also inspired by how Spotify engages their customers with time capsules and other touchpoints.\nTo learn more, go to odegardlaw.nyc or follow the firm on Twitter.\nLearn more about your ad choices. Visit megaphone.fm/adchoices