The Language of Brand Strategy with Jay Mandel
Jay Mandel is the author of the book Brand Strategy in Three Steps, as well as an entrepreneur, professor, consultant, and coach. In all of his work, he leads with his core values of candor, curiosity, and collaboration. We discussed all this and more this week on the On Brand podcast.\n\nAbout Jay Mandel\nJay Mandel, a multi-faceted entrepreneur, professor, consultant, and coach, is not only the author of the book Brand Strategy in Three Steps, but also an embodiment of core values such as candor, curiosity, and collaboration. His transformative journey from corporate America to coaching reflects his commitment to infusing meaning and authenticity into the business world.\nWith two decades of corporate experience, including a notable role as the former social media and content lead for Mastercard's global team, Jay's brand methodology is honed through a diverse range of corporate, entrepreneurial, and academic experiences. Armed with a Masters's in strategic communications from Columbia University, Jay is dedicated to guiding individuals in their pursuit of clarity, strategy, and finding their unique market niche. Embrace growth, explore with purpose, and embark on a transformative journey with Jay Mandel today.\n\nLinks from the Show\nJay\u2019s new book, Brand Strategy in Three Steps, focuses on the three aspects of brand strategy he broke down at the top of the show: Identity, Intent, and Implementation. More on Jay\u2019s book.\nWhat brand has made Jay smile recently? \u201cI struggle with Dr. Squatch,\u201d Jay shared. The brand delivered great humanity in their customer service, however, he\u2019s not been super impressed with the product.\nConnect with Jay on his website and via LinkedIn.\n\xa0\nAs We Wrap \u2026\n\n\n\n\n\n\nListen and subscribe\xa0at \xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\n\n\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\n\n\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\n\n\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices