BROADCASTS.com

\u201cThere\u2019s a shift that\u2019s taking place that\u2019s requiring a response. Now people are saying\u2014action.\u201d Ashley Shuler is a business strategist who helps busy solopreneurs operate their businesses efficiently and effectively. Recently, she replied to one of my ICYMI email newsletters on how brands need to do better on race. We discussed this along with productivity and missed brand touchpoints, this week on the On Brand podcast.\nAbout Ashley Shuler\nAshley Shuler doesn't believe in quick fixes and seeks to create the transformative solutions for busy solopreneurs so they can operate more efficiently in their business. Her superpower is the ability to take big picture ideas and create business systems and recipes so entrepreneurs can generate leads, increase productivity, and enhance their client experience. Ashley is the Chief Strategist of Shuler Strategies Group where she offers two signature services: the client engagement experience and online virtual summit intensive. The Client Engagement Experience intensive is a system that bridges the gap between the discovery call, client onboarding, and client offboarding processes. The Online Virtual Summit intensive provides entrepreneurs an opportunity to build authority in their industry, generate leads, and create brand awareness for their products and services.\nOriginally from Northern Virginia, Ashley holds a BA in Government from The College of William & Mary in Williamsburg, Virginia, and graduated from George Mason University, School of Public Policy. She is a certified Project Manager and volunteers in her local community.\nEpisode Highlights\nIn the face of COVID-19, solopreneurs are busier than they\u2019ve ever been. What do we do now? Ashley advises people to start with a routine and schedule. \u201cTime is one of your most precious assets\u2014we can\u2019t get it back.\u201d\nRecently, Ashley emailed me \u2026 As a brand myself, I made brands needing to do more on race the focus of my email newsletter. Ashley took the time to reply and we began a conversation on this challenging moment and how businesses need to at least start the difficult work of navigating it. \u201cIt won\u2019t all look the same,\u201d Ashley noted. \u201cThere\u2019s a shift that\u2019s taking place that\u2019s requiring a response. Now people are saying action.\u201d\nWhat should you do in the next five minutes? As Tom Peters said on this podast, excellence is the best short-term strategy. I asked Ashley what you should do in the five minutes after this show \u2026 \u201cThink big. Taking imperfect action is where the magic happens.\u201d Amen.\nWhat brand has made Ashley smile recently? Ashley came prepared with not one but two brands. First, she pointed to Michelle Obama and the unique brand she\u2019s built around \u201cwomen\u2019s empowerment\u201d that runs through her book, talks, tour, and Netflix documentary. Ashley\u2019s second smile was the \u201cShare the Mic\u201d event where successful white women shared their platforms, giving voice to women of color.\nTo learn more, connect with Ashley on Instagram.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Spotify,\xa0Google Play,\xa0Stitcher,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices