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\u201cIt\u2019s better to whole-ass one thing than half-ass several.\u201d As the author of the book\xa0Badass Your Brand, my conversation with Pia Silva was bound to be both fun and irreverent. In all seriousness, powerful language helps you cut through the clutter. You can\u2019t succeed by being everything to everyone. Pia and I discussed badassery in all of its forms this week on the On Brand podcast. Enjoy!\nEnjoy This Episode Now\n\nDownload Episode\n\n Subscribe via iTunes\n\nSubscribe via Stitcher\n\nAbout Pia Silva\nEntrepreneur, speaker, and author Pia Silva is a partner and brand strategist at Worstofall Design where they build \u201cBadass Brands without the BS\u201d for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of\xa0Badass Your Brand: The Impatient Entrepreneur\u2019s Guide to Turning Expertise into Profit.\nEpisode Highlights\nWhat\u2019s in a name?\xa0A lot! And Pia\u2019s branding firm has an interesting name \u2014 Worstofall Design. They\u2019re so named because they help their clients \u2014 mostly small service businesses \u2014 create badassery. There\u2019s another secret story behind the name that you\u2019ll have to listen to discover.\nWhy is branding so hard today?\xa0\u201cThere\u2019s a very generic idea of how brands exist but that\u2019s different for corporations, small businesses, fashion brands.\u201d\nHow is branding for a small service firm different?\xa0\u201cThe brand comes from the owner \u2014 it should really be pulled out of that.\u201d This makes the brand more authentic and personal.\nWhat\u2019s one thing Pia would advise impatient brand builders to do?\xa0\u201cIdentify your best, favorite customer and start saying no to everyone else.\u201d Again, you can\u2019t standout by being everything to everyone.\nWhat brand has made Pia smile recently?\xa0The email signature from The Middle Finger Project. You\u2019ll have to listen to the podcast to learn why.\nTo learn more,\xa0you can get a free chapter of\xa0Badass Your Brand online\xa0and you can\xa0follow Pia on Instagram.\nAs We Wrap \u2026\nBefore we go, I want to flip the microphone around to our community \u2026\nKerry O\u2019Shea Gorgone gave us a shoutout on Twitter as a podcast she doesn\u2019t miss. Thanks for listening, Kerry!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nRemember \u2013 On Brand is brought to you by my new book\xa0\u2014\xa0Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.\xa0Order now at\xa0Amazon\xa0and check out\xa0GetScrappyBook.com\xa0for special offers and extras.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices