Social Sound Bite: Why Meerkkat Matters
On this week\u2019s Social Sound Bite \u2013 recorded live at the\xa0KXIC\xa0studios in Iowa City \u2013 Jay and I discussed a new\xa0social app on the block. It\u2019s called Meerkat and\xa0it allows users to live stream video directly to their Twitter account. Once you\u2019re done streaming, the online archive of your video is gone (you can save the file to your phone if you choose). Why does Meerkat\xa0matter?\xa0Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week\u2019s show.\nBeyond the Sound Bite\n\nWant to dig in and play with Meerkat?\xa0Download the app here.\n\nHere\u2019s a\xa0great breakdown of\xa0what brands and publishers need to know about Meerkat\xa0(Digiday).\n\nAs I mentioned on the show, one of the biggest cases for why Meerkat\xa0might\xa0matter lies in the recent\xa0Infinite Dial\xa0study from Edison Research. This shows that after Facebook, mobile experience apps like Instagram and Snapchat dominate social media use. Is Meerkat next?\n\nRemember, the Social Sound Bite is just the appetizer!\xa0On Monday morning we\u2019ll serve up a fresh new episode of the\xa0On Brand Podcast. This week we have Jason Miller from LinkedIn.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If\xa0you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices