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Ben Guttmann is the author of the new book Simply Put: Why Clear Messages Win \u2014 and How to Design Them. Ben is on a mission to get leaders to more effectively connect through clear and concise messages. We discussed all of this and more this week on the On Brand podcast.\n\nAbout Ben Guttmann\nBen Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win \u2014 and How to Design Them. He\u2019s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.\n\nLinks from the Show\nHere\u2019s Ben\u2019s new book Simply Put: Why Clear Messages Win \u2014 and How to Design Them.\nConnect with Ben on\xa0LinkedIn and check out his website BenGuttmann.com.\nWhat brand has made Jamie smile recently?\xa0Ben doesn\u2019t drink coffee so he pointed us to Bellocq luxury tea. Treat yourself!\n\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at \xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices