Seeing the How with Allen Adamson
Allen Adamson is the author of the new book Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. He\u2019s the author of several other books on all things branding and the co-founder and managing partner of Metaforce. We discussed all of this and more this week on the On Brand podcast.\n\nAbout Allen Adamson\nAllen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment.\nAllen\u2019s newest book is\xa0Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy.\xa0His previous books,\xa0BrandSimple, BrandDigital,\xa0The Edge, and\xa0Shift Ahead, are used as textbooks in higher education business programs across the country. Allen is Co-Founder and Managing Partner of Metaforce,\xa0an elite marketing collective of the industry's top talent.\n\nLinks from the Show\nAllen\u2019s newest book is\xa0Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy.\nConnect with Allen on the Metaforce website or AllenAdamson.com.\nWant to listen to more of Allen On Brand? Check out his first appearance on the show back in 2019.\nWhat brand has made Allen smile recently? Allen gave us a good reminder of IKEA \u2014 and very on-brand given our conversation!\n\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at \xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices