BROADCASTS.com

Amrita Muthur is the VP of Marketing at Superside, a new platform revolutionizing the design of marketing creative in our fast-paced world. She went from being the first marketing hire to overseeing a 400% year-over-year growth strategy.\xa0We discussed all of this and more this week on the On Brand podcast.\n\nAbout Michele Arnese\nWhen Amrita Mathur joined Superside as their first marketing hire in 2019 there was no product, no platform, and no recurring revenue. No stranger to being called in when companies are at a strategic inflection point with their growth strategy, she did what she\u2019s spent a career in B2B marketing learning how to do: implemented a marketing-led growth strategy that translated into $8 million in subscription revenue in the first year and 400% year-over-year growth since then. Now as VP of Marketing, her team is revolutionizing design at scale for ambitious brands like Amazon, Meta, Shopify, and Coinbase.\n\nEpisode Highlights\nNo product? No platform? No recurring revenue? That sounds like a story! \u201cBefore Superside, I had never worked for an early-stage startup.\u201d But Amrita hit the ground running. During this time, her boss stressed, \u201cI don\u2019t care about revenue. I care about your velocity of learning.\u201d\nWhat did she tackle first? \u201cFirst, I started with that question of what do we want to be when we grow up?\u201d From there, she conducted over 50 qualitative interviews to get at their buyer personas, influencer personas, and the personas of those not likely to buy from the brand.\nMore media means more creative. Amrita and I talked a lot about the \u201cvolume and velocity\u201d of marketing creative today. \u201cIt\u2019s a tough market. You don\u2019t just need good creative. You need great creative. Especially in the B2B space.\u201d\nSo, what is Superside? Charting new territory in the space between open design marketplaces like Fiverr, freelancers, and traditional agencies, Amrita arrived at a unique phrase for their positioning, \u201cCAAS\u2014Creative As a Service. Even if someone doesn\u2019t get it, it provides permission to explain.\u201d\nWhat brand has made Amrita smile recently? As a proud Canadian, she shared the innovative underwear brand Knix for their standout creative.\nTo learn more, connect with\xa0Amrita on LinkedIn and Twitter. And, of course, check out Superside!\n\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices