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Ana Andjelic is Chief Brand Officer of ESPIRIT Holdings Limited and the author of the book The Business of Aspiration. Specializing in building brand-driven modern businesses, Ana is\xa0one of Forbes\u2019s The World\u2019s Most Influential CMOs. We discussed all of this and more this week on the On Brand podcast.\n\nAbout Ana Andjelic\nAna Andjelic is a brand executive, author of \u201cThe Business of Aspiration\u201d and one of Forbes\u2019s The World\u2019s Most Influential CMOs. Ana specializes in building brand-driven modern businesses. Most recently, she led the rebrand of Banana Republic and is now the Chief Brand Officer at ESPRIT. Ana earned her doctorate in sociology and is a widely read columnist, speaker, and advisor.\n\nLinks from the Show\n\nESPIRIT's new line targeted at Gen X and Gen Z (what Ana called \u201ctwo for one\u201d).\n\nHere's a collection of classic ESPIRIT ads from the '80s like Ana and I were discussing during the show.\n\nCheck out Ana's book The Business of Aspiration.\n\nWhat brand has made Ana smile recently? Art collective MSCHF, specifically their recent colab with Victoria Beckham.\nConnect with Ana on X, Instagram, and LinkedIn.\xa0You can also sign up for her Substack.\n\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices