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\u201cA Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.\u201d Luxury brands can do that. However, changing consumers and media dynamics require us to rethink luxury branding in the digital age. Brand strategist and author\xa0JP Kuehlwein\xa0joined us for a discussion on this very topic.\nAbout JP Kuehlwein\nJP Kuehlwein is Executive Vice President of Fr\xe9d\xe9ric Fekkai, a New York-based prestige salon operator, hair care brand and fully owned subsidiary of Procter and Gamble. He is also an Outside Director of Smith & Norbu, a Hong Kong luxury optical frame maker. Previously, JP was Managing Director of Global Strategy & Innovation \u2013 Premium Consumer, spearheading Procter & Gamble\u2019s capability and business development in the premium brand space.\nJP is a recognized strategy expert, global brand builder, and accomplished marketing leader. He has a 20+ year track record of translating consumer and branding insights into transformational propositions that win in the market. His experience spans from introducing a new-to-the-world food wrap to the US -or- disposable diapers to developing markets in Asia, to developing a global communication strategy for the world\u2019s leading detergent or portfolio strategies for Beauty and Lifestyle categories.\nJP is a regularly involved in guest lecturing, consulting, and public speaking in English, French, or German. He is co-author of the book\xa0Rethinking Prestige Branding \u2013 Secrets of The Ueber-Brands\xa0which reveals the drivers of sustained success of modern premium brands across industries.\nAs We Wrap \u2026\nRecently our friend\xa0Gabriel Tesser Felix\xa0gave us a shout on Twitter about our recent episode featuring\xa0Marc Hershon. Thanks for listening Gabriel!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nAnd don\u2019t forget\xa0that this podcast is brought to you by our\xa0Brand Driven Digital events series, learn more about the industry leading\xa0Social Brand Forum\xa0and our other\xa0trainings and workshops\xa0now.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices