Rethinking Brand Innovation with Carla Johnson
Carla Johnson is one of the world\u2019s leading innovation architects and the author of the new book RE:Think Innovation. Through her company RE:Think Labs she helps brands innovate both internally and externally. We discussed all of this and more this week on the On Brand podcast.\n\nAbout Carla Johnson\nAs the world\u2019s leading innovation architect, Carla Johnson has partnered with brands and conferences globally to train thousands of people how to rethink the work that they do and the impact they can have. Through her company RE:Think Labs, she inspires and equips leaders to embrace change, welcome new ideas, and make innovation everybody\u2019s business.\n\xa0\nEpisode Highlights\nInnovation is for everyone. We kicked off the show talking and laughing about how innovation is treated as a special word. \u201cIt\u2019s for special people with special skills who dress in special clothes.\u201d Carla went on to point out that innovation isn\u2019t just a skill\u2014it\u2019s a mindset.\n\u201c90% of innovation takes place outside the typical workday,\u201d Carla noted. That said, in our fast-paced world, few take the time to cultivate a sense of play, which is needed in fostering an innovative mindset.\nCarla\u2019s five-step innovation framework. Carla shared the innovation framework that RE:Think Innovation details:\n\nObserve\n\nDistill\n\nRelate\n\nGenerate\n\nPitch\n\nWhat brand has made Carla smile recently?\xa0Carla shared a company that she profiled in RE:Think Innovation\u2014Emerson. \u201cThey consistently surprise me in how they\u2019ve adopted innovation internally and externally.\u201d\nTo learn more, go to Carla\u2019s website and connect with her on LinkedIn and Twitter.\n\xa0\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices