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Nick Scott is the Creative Director of Studio Hansa. The firm leverages his background as a filmmaker by specializing in creating truly moving content for brands like the BBC, Chivas, Google, and, recently, Ukraine\u2019s public broadcasting company. We discussed all of this and more this week on the On Brand podcast.\n\nAbout Nick Scott\nFounding the studio with over 20 years of experience at the highest levels of filmmaking, Nick Scott has directed numerous international TV series, multiple BAFTA, and Oscar-qualifying shorts as well as documentaries for world-leading brands. His storytelling lists award-winning and entertainment projects across household name brands such as BBC, Film4, Virgin, CBS, Tilda, Chivas, Novotel, and Google. Nick has just completed his first feature film: Me & The Sea\n\nEpisode Highlights\n\u201cSimple brands are the best brands,\u201d Nick said. \u201cSimple brands have simple stories just like the best novels and the best movies have simple loglines.\u201d\nBut the foundation is key. And what\u2019s at the foundation? \u201cA good brand.\u201d But sometimes building and rebuilding brands\u2014even a simple brand\u2014can be a complex process as Studio Hansa found when they were approached by Ukraine\u2019s public TV broadcaster.\nRebranding by \u2026 de-branding? Yes, you read that correctly. \u201cTo rebrand the state TV in Ukraine we had to do a lot of de-branding to build trust.\u201d\nWhat brand has made Nick smile recently?\xa0\u201cNike\u2014I like so much of what they\u2019ve done,\u201d Nick noted. However, his recent smile was prompted by a moving image of LeBron James when he broke the NBA\u2019s scoring record.\nTo learn more, check out the Studio Hansa website.\n\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices