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\u201cThere are fifteen accepted definitions of a brand. My favorite definition is that a brand is a sum of all experiences a customer has.\u201d As the name of the popular online platform he founded suggests, Derrick Daye is the ultimate Branding Strategy Insider. He\u2019s worked on brand strategy for everything from EA Sports to the Statue of Liberty. We discussed all of this and more this week on the On Brand podcast.\nAbout Derrick Daye\nDerrick Daye\xa0has spent the past 20+ years helping organizations release the full potential of their brands. His experience is as extensive as it is diverse, encompassing the disciplines of brand strategy, advertising, sales promotion, and public relations. At The Blake Project he manages daily operations and serves in the delivery of brand stewardship services as a brand strategist and educator.\nPreviously Derrick held rewarding leadership roles at global advertising agency leader Saatchi & Saatchi as well as at three other respected agencies. He has led the brand strategy effort for many respected brands, including Abbott, EA Sports, FootJoy, and Wyndham Hotels. In 2006 he conceptualized and launched Branding Strategy Insider to help marketing oriented leaders and professionals build strong brands. Today his vision serves 50,000+ marketers daily and is recognized by Advertising Age as the leading online resource for brand strategy and management.\nEpisode Highlights\n\u201cThere are two things every brand should be thinking about \u2014 content and networks.\u201d\xa0Derrick shared the story around the launch of Branding Strategy Insider and why it\u2019s important to \u201cget these ideas out into the world.\u201d\n\u201cIf you\u2019re not found, you don\u2019t exist.\u201d\xa0Derrick discussed the challenge agencies and brands alike face of standing out online in an increasingly noisy environment.\n\u201cWe\u2019re seeing an arms race (with content).\u201d\xa0As I frequently note here, more isn\u2019t always better. Sometimes more is just more. \u201cPeople think quantity is quality. The power of a brand lies in focus.\u201d\nWhat about developing a brand strategy for the Statue of Liberty?\xa0\u201cA lot of people think \u2014\xa0why does the Statue of Liberty need help?\xa0Awareness isn\u2019t a problem.\u201d Derrick noted that there are 22 national monuments in the harbor that people don\u2019t know about. Derrick worked to develop a new strategic brand positioning to address this.\nWhat brand has made Darren smile recently?\xa0\u201cThe latest campaign from Birdseye Foods for their meatless product.\u201d It uses humor and vampires. Need we say more?\nTo learn more,\xa0go to\xa0Branding Strategy Insider\xa0or\xa0The Blake Project. You can also\xa0connect with Derrick on LinkedIn.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Stitcher,\xa0Google Play,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices