Positioning and Planning for Growth with Benjamin Shapiro
\u201cPlanning is the most important part of everything we do.\u201d And Benjamin Shapiro does a lot of things. He\u2019s producer and host of the top-rated MarTech Podcast as well as the Voices of Search Podcast. Managing two daily shows and running a consulting business takes a lot of planning\u2014especially this year. We discussed all of this and more on this week\u2019s episode of the On Brand podcast.\nAbout Benjamin Shapiro\nBenjamin Shapiro\xa0is a brand development & marketing strategy consultant. He left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting & content business.\nBenjamin specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. He is also the producer & host of the top-rated MarTech Podcast.\nEpisode Highlights\n\u201cYou can\u2019t get bogged down with all of the things that need your time.\u201d\xa0As Benjamin noted, you have to \u201ctake a step back and not be an operator for a sec.\u201d You have to plan the time for planning.\nThe GTD mindset.\xa0Benjamin pointed to his time with the Handle app for his \u201cgetting things done\u201d mindset. Specifically, he focuses on:\n\nTriaging\n\nPlanning\n\nPrioritizing\n\nExecuting\n\nEvaluating\n\nAbove all, \u201cplanning is the most important part of everything we do.\u201d\nWhen it comes to podcast growth, Benjamin focuses on getting the key questions right:\xa0Who are your guests and what do they do after they\u2019ve been on your show? How can you set them up for success in sharing their interview on your show?\nWhat brand has made Benjamin smile recently?\xa0Benjamin pointed us to Miles Apparel. Like our conversation, they too understand their audience and communicate with them accordingly.\nTo learn more,\xa0check out the\xa0MarTech Podcast\xa0and the\xa0Voices of Search Podcast. You can also earn more about Benjamin\u2019s work on his\xa0website.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Spotify,\xa0Google Play,\xa0Stitcher,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices