Managing Startup Brand Consistency with Jonathan Wassterstrum
\u201cHow do we make sure there\u2019s a consistency of experience, consistency of messaging, and consistency of feeling?\u201d These are the questions all brand builders grapple with. However, startup brands are building answers to these questions from the ground up. This week I was joined by Jonathan Wassterstrum, founder and CEO of startup brand SquareFoot. We discussed how he tackled these questions and more on this week\u2019s episode of the On Brand podcast.\nAbout Jonathan Wassterstrum\nSquareFoot Founder and CEO\xa0Jonathan Wasserstrum\xa0has worked for over a decade in commercial real estate. SquareFoot is a new kind of commercial real estate company that helps companies win at finding their next (and next) office, providing transparent access to inventory, brokerage services, and a flexible space offering. SquareFoot brings together technological innovation and human expertise to solve clients\u2019 needs.\nEpisode Highlights\nWhat aspects of your story have been most important in building the brand?\xa0\u201cIt\u2019s that surround-sound look, feel, experience,\u201d Jonathan notes of the cohesiveness they strive for between their mobile site, app, and other brand touchpoints.\nHow do you build customer relationships over time in real estate?\xa0Like the automotive sector, real-estate purchases are few and far between. How do you maintain top of mind and keep happy customers engaged? \u201cThat\u2019s something we\u2019re doing a lot of work on \u2014 the touchpoints between the leases. If we\u2019ve done our job right, there\u2019s a lot of white space there.\u201d\nWhat brand has made Jonathan smile recently?\xa0\u201cI\u2019m a big fan of a brand called\xa0Porter Road. They\u2019re an online butcher. Their Instagram is great. The experience was great.\u201d And now I\u2019m hungry for steak!\nTo learn more,\xa0check out the\xa0SquareFoot\xa0website and\xa0connect with Jonathan on LinkedIn.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Stitcher,\xa0Google Play,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices