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\u201cWhen I first started, I shared a cubicle with Jerry.\u201d Yes. That Jerry.\xa0Mike Hayes\xa0began his career at Ben & Jerry\u2019s sharing space with the company\u2019s legendary co-founder and he \u2014 like everyone on the team \u2014 has been living the brand ever since. On this week\u2019s episode of On Brand, we had the opportunity to ask Mike what this means.\nAbout Mike Hayes\nAs the Digital Marketing Manager at Ben and Jerry\u2019s, Mike Hayes is responsible for developing and executing U.S. and European digital marketing programming and social media engagement strategies. He\u2019s responsible for U.S. digital media planning and procurement and creates and manages global digital campaigns. Hayes also formulates and implements best practices and case studies for cascading globally.\nLike everyone at Ben & Jerry\u2019s, he\u2019s responsible for all things peace, love, and ice cream.\nA Few Final Reminders\nA big thanks to a mentor of this podcast with a new resource that you should know more about.\xa0Jay Baer\xa0of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he\u2019s now created a new online resource indexing all of the great marketing podcasts out there \u2014 it\u2019s called Marketing Podcasts and you can find it at\xa0MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nAnd don\u2019t forget\xa0that this podcast is brought to you by our\xa0Brand Driven Digital events series, learn more about\xa0Twitter Brand Basics,\xa0Digital Strategy Boot Camp, and the industry leading\xa0Social Brand Forum\xa0now.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices