Lessons from Political Brands with Zee Cohen-Sanchez
Zee Cohen-Sanchez is the founder and executive director of Sole Strategies, a woman and minority-owned organization built by a team of political experts who specialize in strengthening grassroots campaigns at the community level. We discussed what personal brands and organizational brands can learn from political brands, this week on the On Brand podcast.\n\nAbout Zee Cohen-Sanchez\nZee Cohen-Sanchez dropped out of grad school to begin helping with The Bernie Sanders 2016 campaign and from there ran part of AOC\u2019s field program. Now, founder and Executive Director of Sole Strategies, she\u2019s leading the charge to flip seats for progressive candidates and change the country. She\u2019s been featured in Authority Magazine, Divine Magazine, Future Sharks, and more.\n\xa0\nEpisode Highlights\n\u201cNothing is scarier than talking to other people\u2014especially about politics,\u201d Zee notes. However, learning is a critical first step in understanding your people and how we can help. This sounds simple but \u2026\n\u201cWe\u2019re not good listeners,\u201d Zee says of human nature, reinforcing the need of understanding those we\u2019re trying to serve (whether through politics or business). \u201cYou have to listen to be able to solve their problem. I always say, \u2018You should be talking less!\u2019\u201d\nHow can you build a better political brand? \u201cThe last thing that matters are things like your colors,\u201d Zee advises. \u201cYou have to ask yourself, \u2018What\u2019s your why?\u2019 Why are you doing this?\u201d You can see this at work beyond the world of politics, as Zee cited Nike standing with Colin Kaepernick.\nWhat brand has made Zee smile recently? Zee pointed us to a great example of a strong political brand. Gary Chambers is running for senate in Louisiana and creates amazing videos that clearly define why he\u2019s running and what he wants to do for his community.\nTo learn more, go to sole-strategies.com.\n\xa0\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at\xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices