Interactive Brands vs. Intrusive Brands with Micky Ogando
Micky\xa0Ogando\xa0is the founder and principal of creative agency Bakery. Their unique product-led process, cultural expertise, and creative storytelling have helped brands including Nike, DeLorean Motors, Diageo, Kellogg's, Shiner Brewery, and Acadia Health. We discussed all of this and more this week on the On Brand podcast.\n\nAbout Micky Ogando\nMicky\xa0Ogando\xa0is the founder and principal of BAKERY, a Creative and Culture agency headquartered in Austin, TX. While\xa0Micky\xa0has experience working in both award-winning agency networks and boutique shops in his native Dominican Republic and the USA, he considers himself an industry outsider. Right before founding Bakery in 2010, he worked in the wildly creative video game industry, most recently at Bioware/EA Games where his team launched Star Wars: The Old Republic and Mass Effect franchise titles. Bakery\u2019s unique product-led process, cultural expertise, and creative storytelling have helped it establish a growing roster of clients that includes Nike, DeLorean Motors, Diageo, Kellogg's, Shiner Brewery, and Acadia Health.\n\nFrom the Show\nWhat brand has made Micky smile recently?\xa0"I love this indie agency resurgence," Micky began before pointing us to recent smiles from agencies like Highdive and Orchard with their Ocean Spray work.\nConnect with Micky on the Bakery website and follow him on Instagram.\n\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at \xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices