Integrated Brand Strategy with Bre Rossetti
Bre Rossetti is Chief Strategy Officer at Arnold. Her work involves overseeing the integrated strategy offering at the agency for brands like Puma, Fidelity, McDonald's, and Progressive Insurance.\xa0 We discussed all of this and more this week on the On Brand podcast.\n\nAbout Bre Rossetti\nBre Rossetti is Arnold\u2019s Chief Strategy Officer, overseeing the integrated strategy offering at the agency. Bre has been critical to the evolution of Arnold's strategic offering, thanks to her ability to understand the combination of brand strategy and comms planning that has become one of Arnold's secret weapons. She has led brands that include Puma, Fidelity, Domino\u2019s, McDonald\u2019s, and TripAdvisor. Bre currently oversees all clients at Arnold including PNC Bank, Progressive Insurance, ADP, and Walmart\u2019s Sam\u2019s Club.\n\nFrom the Show\nBre had some great quotes ... \u201cIt's easy for marketers today to get lost in the sauce\u201d and \u201cWe need to find our brand's center of gravity instead of relying on matching luggage and funnels.\u201d\nWhat brand has made Bre smile recently? Bre shared some recent smiles from the reinvigorated network upfronts now featuring the likes of Netflix and Amazon.\nTo learn more, check out the Arnold website and connect with Bre on LinkedIn.\n\nAs We Wrap \u2026\n\n\nListen and subscribe\xa0at \xa0Apple Podcasts,\xa0Spotify,\xa0Amazon/Audible,\xa0Google Play,\xa0Stitcher,\xa0TuneIn,\xa0iHeart,\xa0YouTube, and\xa0RSS.\n\n\nRate and review the show\u2014If you like what you\u2019re hearing, be sure to head over to\xa0Apple Podcasts\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\n\n\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nOn Brand is a part of the\xa0Marketing Podcast Network.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices