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\u201cYour brand is what people say about you when you leave the room.\u201d Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can play a big role.\xa0Dorie Clark\xa0is one of those brand architects. The author of\xa0Reinventing You\xa0took some time to talk with us about brand reinvention.\nAbout Dorie Clark\nDorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the\xa0Harvard Business Review,\xa0Forbes,\xa0Entrepreneur, and the World Economic Forum blog. Recognized as a \u201cbranding expert\u201d by the Associated Press, Fortune, and Inc. magazine, she is the author of\xa0Reinventing You: Define Your Brand, Imagine Your Future, which has been translated into Russian, Chinese, Arabic, French, Polish, and Thai. Her next book,\xa0Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, will be released this April.\nClark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.\nClark, a former presidential campaign spokeswoman, is an adjunct professor of business administration at Duke University\u2019s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid, Spain. She has been named to the Huffington Post\u2019s \u201c100 Must Follow on Twitter\u201d list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter.\nA Few Final Reminders\nA big thanks to a mentor of this podcast with a new resource that you should know more about.\xa0Jay Baer\xa0of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he\u2019s now created a new online resource indexing all of the great marketing podcasts out there \u2014 it\u2019s called Marketing Podcasts and you can find it at\xa0MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.\nLast but not least \u2026\n\nYou can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\nIf\xa0you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the show.\xa0Need a quick tutorial on how to rate and review a podcast in iTunes?\xa0Check this out.\n\nDon\u2019t forget that this podcast is brought to you by our\xa0Brand Driven Digital events series, learn more about\xa0Twitter Brand Basics,\xa0Digital Strategy Boot Camp, and the industry leading\xa0Social Brand Forum\xa0now.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices