How to Develop Tasty Content That Sells with Rev Ciancio On Brand
\u201cYou have to think of your marketing on every channel today. If you're a restaurant, you can't just put a picture of garlic knots on Instagram.\u201d This week on the On Brand podcast, we got to talk about food and marketing \u2014 specifically content marketing in the food and hospitality industry \u2014 with the one, the only David \u201cRev\u201d Ciancio.\nAbout Rev Ciancio\nRev Ciancio is a Senior Marketing, Branding and Digital Strategist with 20 years of experience in digital marketing and business development, specializing in hospitality marketing, content and local SEO. He has led many clients to new levels of local, national and international success in the hospitality, financial service and entertainment sectors. He is also former agency owner as well as a former New York City bar owner. Rev is an \u201cexpert burger taster\u201d and pens hospitality and marketing tips on his Instagram @revciancio as well as his LinkedIn Profile.\nEpisode Highlights\nWhat's Rev's deal with burgers?\xa0As I answered Rev's call on Skype, I noticed that his handle was 'burgerconquest.' Rev's history as a marketer began by writing food and hospitality content.\xa0\nWhat about restaurant content marketing? Rev shared the three times of year that online menus get the most views and what you can do to create more content around these critical times of year.\n\u201cYou have to think of your marketing in every channel.\u201d As Rev noted on the podcast, two thirds of your marketing is not controlled by you. Think Google Reviews and Yelp. Rev advises businesses to make sure your info is up to date \u2014 everywhere. And don't forget the three factors that drive local search \u2014\xa0distance, relevance, and prominence.\xa0\nWhat brand has made Rev smile recently? \u201cJay Baer at Convince and Convert. His content ensures my future as a marketer.\u201d However, he had to throw in a burger brand as well \u2014 White Castle!\nTo learn more,\xa0check out\xa0his Instagram @revciancio as well as his LinkedIn profile.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my new book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices