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\u201cPresentations are valuable content.\u201d And yet, they often go underutilized. More challenging still, these prominent content delivery systems aren't branded consistently. Enter James Ontra. Author of the book Presentation Management and Co-Founder and CEO of Shufflrr, James joined me this week on the On Brand podcast for a discussion of all things related to branded presentations.\nAbout James Ontra\nJames Ontra is the Co-Founder and CEO of Shufflrr, where he leads the Company\u2019s vision, strategy and technical development. James has more than thirty years of entrepreneurial experience, helping large businesses optimize all stages of the workflow associated with presentations, from creation to distribution, through presenting and repurposing. James\u2019s experience consulting with clients, directing sales and developing presentation management technology inspired him, along with his sister and Shufflrr\u2019s Co-Founder AlexAnndra, to write Presentation Management: The New Strategy for Enterprise Content. This book helps large organizations take a holistic approach to presentations so they improve productivity and convert more leads.\nJames first discovered his entrepreneurial passion while working his way through undergrad at the University of Houston and the US Small Business Administration in Houston named him \u201cYoung Entrepreneur of the Year.\u201d\nEpisode Highlights\nDon't lock up good content. James talked about presentations as valuable content that often ends up \u201clocked up\u201d inside organizations.\nThe battle between sales and marketing continues. Sales presentations are often front-line communication tools for brands. This can create a power struggle between sales and marketing. As I said during the show, \u201cPresentations are the battlefield sales and marketing meet on. And it shouldn't be. It should be a picnic ground.\u201d\nThe first step in slide management.\u201cFirst, you have to visualize the content.\u201d From there, James talked about sequences of slides as scenes that presenters can insert in to their slide decks.\nWhat brand has made James smile recently? \u201cApple. Always. But another one is Stripe.\u201d James shared why this payment tool built into technology consistently brings a smile to his face.\nTo learn more, go to shufflrr.com. (As James said, \u201cTwo Fs, two Rs. Vowel challenged.\u201d)\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my new book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices