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You might not know\xa0Marc Hershon\xa0by name but chances you are familiar with his names. That\u2019s because Hershon is the man behind some of the most memorable brand names of our time including BlackBerry, Swiffer, and Dasani. What\u2019s in a name? More than you might think. Marc Hershon breaks it down on this week\u2019s episode of the On Brand podcast.\xa0\nAbout Marc Hershon\nMarc Hershon is senior manager of naming and verbal identity in the San Francisco office of Landor, where he\u2019s responsible for using storytelling and creativity to develop brand voice, copy, taglines, names, and nomenclature systems for corporate and consumer brands.\nMarc comes to Landor from Lexicon Branding, where he worked for more than 20 years and served as creative director from 2010 to 2014. During his time there he helped to create such memorable brand names as BlackBerry, Swiffer, and Dasani. As a solo consultant for several years, Marc worked with clients such as Garmin, Sony, and Christopher Ranch to create n\xfcvi, Crackle, and Monviso, respectively.\nMarc\u2019s creative endeavors reach beyond brand names. His several screenplays produced made-for-TV movies for the Hallmark Channel, including Santa Jr., Monster Makers, and Wedding Daze. In 2009, he coauthored a business book entitled\xa0I Hate People!, a how-to manual on how to deal with difficult people in the workplace. Marc is an award-winning editorial cartoonist for the Half Moon Bay Review, publishing a weekly panel for the past decade and a half.\nWhen he\u2019s not writing and drawing, Marc can be seen performing and teaching improvisational comedy in and around San Francisco. For the past three years, he has also been host and executive producer of Succotash, a comedy podcast that features other comedy podcasts and interviews.\nAs We Wrap \u2026\nRecently\xa0Dave Cutler\xa0gave the show a shout about our recent episode featuring everyone\u2019s favorite brand evangelist\xa0Guy Kawasaksi. Thanks for listening, Dave!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nAnd don\u2019t forget\xa0that this podcast is brought to you by our\xa0Brand Driven Digital events series, learn more about the industry leading\xa0Social Brand Forum\xa0and our other\xa0trainings and workshops\xa0now.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices