How to Co-Create Brands with Tom Webster
\u201cYour brand is not something you create. It\u2019s a story that is told by you and your customers. It\u2019s a co-creation.\u201d As part of his role at\xa0Edison Research,\xa0Tom Webster\xa0spends a lot of his time carefully examining the relationship between brands, their customers, and the media landscape. We discussed all of this during his recent visit to the On Brand podcast.\nAbout Tom Webster\nTom Webster is Vice President, Strategy and Marketing of Edison Research with nearly 20 years of experience in media research, marketing strategy, and product development. An expert in qualitative and quantitative research techniques, Webster has directed hundreds of studies in nearly every major U.S. market and worldwide.\nHe has conducted research for some of America\u2019s most popular media programs, including nationally syndicated shows such as All Things Considered, The Takeaway, and The Bob and Tom Show. Webster also has experience in consumer research and new product development, and has worked with leading companies in the pharmaceutical, high tech, and financial services sectors to provide key competitive intelligence, customer requirements, and marketing strategies.\nHis work has been widely published in both print and online media, and he is the author of several widely quoted studies, including \u201cTwitter Usage In America\u201d and \u201cThe Podcast Consumer Revealed.\u201d He\u2019s also co-author of the Edison/Triton Digital \u201cInfinite Dial\u201d research series and the new book\xa0The Mobile Commerce Revolution.\nAs We Wrap Up \u2026\nRecently, listener\xa0Seth Sparks\xa0said about our\xa0January Brand Zeitgeist show, \u201cI was starting to script a vlog about Iowa in the media lately. Now I feel like I don\u2019t need to. Awesome work!\u201d Thanks Seth!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nAnd don\u2019t forget\xa0that this podcast is brought to you by our\xa0Brand Driven Digital events series, learn more about\xa0Digital Strategy Boot Camp\xa0and the industry leading\xa0Social Brand Forum\xa0now.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices