How to Avoid Being a Vanilla Brand with Gini Dietrich
\u201cDon\u2019t be afraid to inject humor and humanity into your brand. People love this. Life\u2019s too short to be that serious.\u201d This week\u2019s episode was many things but serious was not one of them!\xa0Spin Sucks\xa0author and founder\xa0Gini Dietrich\xa0stopped by our virtual studios for a discussion on brands that stand out, avoiding spin, and infusing your brand with personality. Enjoy this week\u2019s episode of the On Brand podcast.\nAbout Gini Dietrich\nGini Dietrich\xa0is the founder and CEO of Arment Dietrich, a digital marketing communications firm based in Chicago. She is the author of\xa0Spin Sucks, co-author of\xa0Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.\nAs We Wrap \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nRemember \u2013 On Brand is brought to you by my new book\xa0\u2014\xa0Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.\xa0Pre-Order now\xa0for the best price and digital extras at\xa0GetScrappyBook.com.\n\n\n\nAnd finally a reminder that On Brand is brought to you by the Social Brand Forum.\xa0This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using\xa0promo code ONBRAND\xa0at\xa0socialbrandforum.com.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices