How the Harvard Business Review Has Built a Content Brand
Today brands of all shapes and sizes are creating content. However, there are also brands known\xa0exclusively for the content they create. Such is the case of the Harvard Business Review, the separate publication arm of the Harvard Business School. How does a brand that\u2019s over 90 years old and an extension of another brand that\u2019s centuries old continue to innovate and evolve? I asked that very question and a few more to HBR Senior Editor\xa0Sarah Green Carmichael.\nAbout Sarah Green Carmichael\nSarah Green Carmichael is a Senior Editor at Harvard Business Review. She also hosts their podcast, the HBR IdeaCast, which has been nominated for two National Magazine Awards under her tenure. Connect with her on Twitter:\xa0@skgreen.\nAs We Wrap \u2026\nBefore we go, I want to flip the microphone around to our community \u2026\nRecently past guest and HBR contributor\xa0Heidi Grant Halvorson\xa0gave me a shout on Twitter about my upcoming book\xa0Get Scrappy. Thanks Heidi!\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nAnd finally a reminder that On Brand is brought to you by the Social Brand Forum.\xa0This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using\xa0promo code ONBRAND\xa0at\xa0socialbrandforum.com.\xa0\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices