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\u201cSnapchat is Twitter meets YouTube.\u201d The meteoritic rise of this new network has left many marketers scratching their collective heads. Not Carlos Gil. An early adopter of social media from back when it was called AOL, Gil\xa0has led\xa0social teams for brands such as Winn-Dixie and LinkedIn. Today, as Global Head of Social Media for BMC Software, he\u2019s become a leading authority on Snapchat for business speaking at events like this fall\u2019s Social Brand Forum. I couldn\u2019t wait to learn more on this week\u2019s On Brand podcast.\nAbout Carlos Gil\nCarlos Gil is the Global Head of Social Media for BMC Software. Previously, he served as Senior Social Marketing Manager for LinkedIn. His proven track record includes leading consumer-facing digital and social media programs as Social Media Manager for Winn-Dixie, where he developed strategy and led the launch of all Winn-Dixie\u2019s social channels, social listenings, and blogger influencer program. In addition, Carlos served as the Head of Digital Marketing for Save-A-Lot food stories. A true digital native, Carlos maintains an active presence on Twitter, Snapchat, and YouTube in addition to speaking at industry conferences.\nDid you hear something you liked on this episode or another? Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\n\n\nSubscribe to the podcast \u2013 You can subscribe to the show via iTunes, Stitcher, and RSS.\n\n\nRate and review the show \u2013 If you like what you\u2019re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.\n\n\nRemember \u2013 On Brand is brought to you by my new book \u2014 Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.\xa0Order now at Amazon and check out\xa0GetScrappyBook.com\xa0for special offers and extras.\n\n\nAnd finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND\xa0at socialbrandforum.com.\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices