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\u201cSEO isn\u2019t done unless your done growing.\u201d Growth is something that John Jantsch has helped countless small businesses with in his decades of experience. As the author of the classic Duct Tape Marketing and founder of the Duct Tape Marketing Consultant Network, Janstch has written five books on marketing. His latest, SEO for Growth, asks marketers and brand builders to rethink how they think about SEO.\nAbout\xa0John Jantsch\nJohn Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, SEO for Growth - The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs, is changing the way the world thinks about SEO.\nEpisode Highlights\nWhy SEO? Why now? John noted that he gets this question a lot. \u201cI wanted to change the mindset around this. SEO is a huge driver of growth. PR is a channel, content is a channel \u2014 so is SEO.\u201d Yet too many view SEO as tactical. Something done after the fact. \u201cThey say, \u2018we\u2019re done with the campaign \u2014 now it\u2019s time to SEO it.\u2019"\nSEO for growth starts strategically. "You have to know who your customer is. You have to do keyword research and spend time on forums, Wikipedia, Google\u2019s keyword manager, KeywordTool.io, and more.\u201d SEO is not an easy box to check.\nWhat about SEO and branding? \u201cTake out everything like the logo and the real workhorse of branding is messaging.\u201d That gets you back to SEO. How do you position your brand around the people and problems that you serve?\n"We overcomplicate SEO.\u201d While many SEO firms focus on how complex Google\u2019s search factors are, Jantsch asks businesses to get strategic and systematic with SEO. How do we get started? \u201cMake an editorial calendar for the year. Map out your topics and themes by month. This leaves you with both a content and an SEO asset. It\u2019s like the confluence of rivers \u2014 when they merge there\u2019s something new."\nWhat brand has made John smile recently? \u201cThe Hello Happiness Card Company makes me smile so much \u2014 I\u2019m wearing their shirt today!\u201d John loves reading the adventures of the founders via their email newsletter. I know I\u2019ll be subscribing to this quirky company.\nTo learn more, go to ducttapemarketing.com and SEOforGrowth.com.\nLearn more about your ad choices. Visit megaphone.fm/adchoices