How Self-Reliant Entrepreneurs Build Purposeful Brands with John Jantsch
\u201cEntrepreneurs have always been the voice of good.\u201d As the author of bootstrapping bibles\xa0Duct Tape Marketing,\xa0The Referral Engine, and\xa0Duct Tape Selling, John Jantsch has also been a voice of good\xa0for\xa0many entrepreneurs. He\u2019s brought this insight and experience to his latest book\xa0The Self-Reliant Entrepreneur, designed to help entrepreneurs feed their souls while building brands with purpose. We discussed all of this and more on this week\u2019s episode of the On Brand podcast.\nAbout John Jantsch\nJohn Jantsch\xa0is a marketing consultant, speaker, and author of\xa0Duct Tape Marketing,\xa0The Referral Engine,\xa0Duct Tape Selling,\xa0The Commitment Engine, and\xa0SEO for Growth.\nHis newest work,\xa0The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business\xa0taps into the wisdom of 19th-century transcendentalist literature and the author\u2019s own 30-year entrepreneurial journey to challenge today\u2019s entrepreneur to remain fiercely self-reliant while chasing their own version of success.\nEpisode Highlights\nHow\xa0The Self-Reliant Entrepreneur\xa0works.\xa0Inspired by Walden, Whitman, Cather, and Alcott, John worked to curated a book of daily meditations based on the self-reliant literature of the 19th century. Each daily entry ends with a challenge question to spark insight and action.\nMy biggest question?\xa0Why 366 daily meditations? John had a simple answer. Leap year! He didn\u2019t want those folks to feel left out without a meditation on their birthday.\nFREE SAMPLES.\xa0It\u2019s not every day a business book author gets to say this but that\u2019s exactly what John was able to do. He read us a sample of one of the book\u2019s daily mediations.\nWant to learn more about how SEO can grow your brand?\xa0Check out\xa0John\u2019s first appearance on the On Brand podcast\xa0where he talked about his book\xa0SEO for Growth.\nWhat brand has made John smile recently?\xa0\u201cYour listeners are going to have to get into the cars and drive.\u201d John shared why The Knotted Root, a small brewery in Colorado, makes him smile.\nTo learn more,\xa0go to\xa0selfreliantentrepreneur.com\xa0(\u201cI know. I\u2019m making people spell a lot of hard-to-spell words.\u201d) or\xa0ducttapemarketing.com.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Stitcher,\xa0Google Play,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices