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When your business category is taboo, how do you get people to talk about it? Suzy B\xe1tiz is the inventor and entrepreneur behind\xa0Poo~Pourri, an innovative brand that is literally changing the way we go to the bathroom. As founder and CEO, she\u2019s built everything herself including one of the most engaging brands of the day. Grab some reading material and join us in the loo for this week\u2019s On Brand podcast.\nAbout Suzy B\xe1tiz\nSuzy B\xe1tiz is the founder and CEO of Poo~Pourri and is an expert in entrepreneurial intuition. A serial entrepreneur, she created an exponentially growing enterprise worth $300 million without borrowing a dime or enlisting a single investor. Today Suzy teaches other entrepreneurs the feminine approach to business \u2013 how to harness intuition, body intelligence, and creative energy to achieve a natural flow state of success.\n\xa0\nAs We Wrap \u2026\nBefore we go, I want to flip the microphone around to our community \u2026\nRecently\xa0Gini Dietrich\xa0gave a shout out to our recent episode on\xa0customer service featuring Jay Baer. Thanks Gini! See you both at this fall\u2019s Social Brand Forum.\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nLast but not least \u2026\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\n\nAnd finally a reminder that On Brand is brought to you by the Social Brand Forum.\xa0This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using\xa0promo code ONBRAND\xa0at\xa0socialbrandforum.com.\n\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices